Cosmoprof NA Now Accepting Submissions for “Discover Beauty” Program

Posted: January 29, 2015

Cosmoprof North America (CPNA) announced that its Discover Beauty program, which is exclusive to the show, will return for its ninth consecutive year (July 12-14, 2015, at the Mandalay Bay Convention Center in Las Vegas). Following close to a decade of success, the initiative introduces start-up beauty brands to specialty retailers from across the country, and the Discover Beauty program is currently accepting submissions from brands interested in showcasing in 2015.

Discover Beauty facilitates one-on-one introductions of innovative and unique brands to forward-thinking retailers such as Amazon, CO Bigelow, HSN, Look Boutique Walgreens and Urban Outfitters. While the Discover Beauty lounge is open to all attendees of the three-day event, semi-private conference spaces allow each brand to form key relationships during pre-scheduled exploratory meetings with target retailers.

The CPNA team handpicks participants for Discover Beauty; not all new brands qualify for participation. The 2014 program welcomed 14 up-and-coming brands from around the world, and as a direct result of the show, more than half of the brands gained new retailers, including Sephora and Duane Reade LOOK.

In addition to exposure to top retailers and beauty media alike, participants in the Discover Beauty program are automatically nominated for the Discover Beauty Award. Presented to one participating brand, the winner is determined by a panel of industry leaders, beauty editors and attending retailers, and is judged on product, packaging and overall concept. The recipient of the award will be announced during the Discover Beauty Cocktail Reception on Sunday, July 13, 2015. Past winners include Snowberry, Karora Cosmetics and Skin Co Roma.

“Discover Beauty’s brand guidance and mentoring was very influential to who we are today,” said Gabriel Balestra, founder creative director, Skin Co. Roma. “2014 was a tremendous year of growth resulting in new distribution agreements and 1.9 million products shipped worldwide.”

The 2014 program will also play host to Discover Beauty After Dark, a private VIP Media event. The intimate cocktail reception will be open to key buyers and trade media, providing yet another opportunity for Discover Beauty exhibitors to meet industry decision makers face to face.

“We’re very proud of the positive reputation that our Discover Beauty program has earned among industry players across the board, from beauty media to beauty brands to key vendors alike,” said Daniela Ciocan, marketing director, CPNA. “We expect 2015’s program to exceed our expectations and look forward to assisting in the launch of the next big beauty brand.”

Brands interested in showcasing can email or call 1-702-558-8460.

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Posted: January 29, 2015

Eva Green and L'Oréal Professionnel

Eva Green called embodiment of L'Oréal Professionnel's values.

L’Oréal Professionnel announced that actress Eva Green is the new international spokesperson for the hair care brand. Born in Paris, Green, according to the company, possesses a feminine and magnetic beauty, and has a great awareness of fashion and beauty trends.

"We have chosen Eva Green because she perfectly embodies our values: She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and off screen," says Anne-Laure Lecerf, international managing director, L’Oréal Professionnel. "Her beauty, modernity and personal appeal captivate. I am convinced that Eva Green will be an amazing advantage for L’Oréal Professionnel." 

"As an actress, hair is so important," says Green. "I am very glad to be on board on this new adventure."

At 34, Eva Green has more than 18 films and TV series to her name. She has often played enigmatic heroines. In 2015, she will begin shooting Tim Burton's new film "Miss Peregrine's Home for Peculiar Children" while continuing to appear in the hit American TV series "Penny Dreadful," in which she plays the title role.


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Kimberly-Clark Gains 1% in Fiscal 2014

Posted: January 27, 2015

Kimberly-Clark posted sales of $19.7 billion in fiscal 2014, an increase of 1% compared to the year-ago period. Organic sales rose 4%, with volumes and net selling prices each up 2%. In its personal care business segment, fourth quarter sales decreased 1% to post at $2.3 billion, though Huggies baby wipes volumes rose double-digits.

"In 2014, we met our top- and bottom-line growth commitments and made strategic changes to further improve our company," said Thomas J. Falk, chairman and CEO. "In 2015, we will leverage our brands, growth initiatives, innovations and marketing investments to drive organic top-line growth."

The full report is available from Kimberly-Clark

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Energizer Announces Q1 Fiscal 2015 Results

Posted: January 28, 2015

Energizer Holdings, Inc. announced sales of $1,038.4 million for the first fiscal quarter, which ended December 31, 2014—a decrease of 6.8% compared to the first quarter of 2014 fiscal. In its personal care business, net sales were down 2.4%; organic net sales were down 2.5%. The company projects that personal care organic net sales will increase in the low-single digits through June 30, 2015.

"We expect net sales trends to improve over the next six months, as category performance has improved in personal care and household products gained share in the U.S. and globally," said Ward M. Klein, CEO. "Additionally, both segments will launch new, innovative products in our second fiscal quarter."

The full report is available from Energizer.

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Inter Parfums Reports 18.6% Increase Q4 2014 Sales

Posted: January 27, 2015

Inter Parfums, Inc. announced that for the three months ended December 31, 2014, net sales increased 18.6% to $125.1 million, as compared to $105.5 million for the final quarter of 2013. At comparable foreign currency exchange rates, consolidated fourth quarter net sales increased 24.9%. For the full year, net sales from ongoing brands (excluding Burberry) rose 15.3% to $499.3 million from 2013’s $433.1 million. .

“For the final quarter, our three largest brands (Montblanc, Lanvin and Jimmy Choo) performed exceptionally, with sales up 14.0%, 23.9% and 49.6% respectively," said Jean Madar, chairman and CEO, Inter Parfums. "The growth in Montblanc and Lanvin brand sales came from established scents, while the launch and rollout of Jimmy Choo Man drove the increase in brand sales. The introduction of our first Karl Lagerfeld fragrances for men and women over the summer also contributed $3.5 million of incremental sales. Of special note, Montblanc emerged as our largest brand by the close of 2014.”

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Dove Men+Care Celebrates the "Caring Side" of Modern Men

Posted: January 27, 2015

Unilever's Dove Men+Care is launching a new campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity. According to the brand, the 'Real Strength' campaign will celebrate the caring character of today's men, recognizing how care makes them stronger. The brand notes that masculine strength today is measured beyond traditional notions of power, affluence and muscle, and that 90% of men globally see their caring side as a sign of strength.1  Furthermore, 86% of men say that the idea of masculinity has evolved2 (compared to their father's generation) but believe that the way masculinity is viewed in media has not caught up.  

"The core of male masculinity today is rooted in his strength of character," said Michael Kimmel, celebrated masculinity author and researcher, and advisor in the Dove Men+Care 'Care Makes a Man Stronger' study. "Traits like integrity, authenticity and how he cares for himself and those around him are integral to how a man perceives his own masculinity today—versus physical strength, power and affluence that prior generations may have prioritized."

Dove Men+Care is bringing a new commercial called 'Real Strength' to the Big Game, offering a fresh take on the brand's viral 'Calls for Dad' film. The commercial celebrates men who embrace their caring side, which is no longer antithetical to being strong, but is instead the hallmark of modern, well-rounded masculinity.

A Study Of What Makes Men Stronger

Dove Men+Care embarked on a new global research study to uncover how men across the globe view masculinity and what truly makes them feel strong. The 2014 'Care Makes a Man Stronger' study was conducted in partnership with masculinity author and research expert, Michael Kimmel. The research revealed that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.

The study revealed key insights such as:

  • 86% of men say that the idea of masculinity has changed versus their father's generation;
  • 9 out of 10 men today see their caring side as a sign of strength;
  • Only 7% of men around the world can relate to the way the media depicts masculinity;
  • 91% of men feel that they need to take care of themselves in order to be able to take care of others.
  1. 2014 Dove Men+Care 'Care Makes a Man Stronger' Study
  2. 2014 Dove Men+Care 'Care Makes a Man Stronger' Study

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South Korea May Be Ending Animal Testing for Cosmetics

Posted: January 20, 2015

Reports are circulating that South Korea's Ministry of Agriculture, Food and Rural Affairs (MAFRA) has published a "5 Year Plan for Animal Welfare" that establishes a plan to phase out animal testing for cosmetic products and eventually cosmetic ingredients.

Many of the reports are based on a press release from Cruelty-free International, one of the companies lobbying MAFRA in collaboration with Assembly Member Moon Jeong-Lim. According to the animal protection organization, Jeong-Lim was successful in getting approval for a animal testing ban for cosmetics in South Korea from MAFRA and the country's Ministry of Food and Drugs Safety (MFDS).

MAFRA reportedly based its five-year plan on Jeong-Lim's bill; however, neither a bill nor a plan can be found on MAFRA's website.

Nine alternative methods to animal tests have already been validated in Korea and two more are in the pipeline. Once these have been validated for use, the MFDS will publish official guidelines on the full set of alternatives.

A number of sources report that finished cosmetic manufacturers in South Korea no longer use animal testing, so the real breakthrough would be the banning of animal testing on ingredients. Regardless, the proposal to ban animal testing as part of MAFRA's plan needs to be approved by the MFDS, Ministry of Education and the Ministry of Science, ICT and Future Planning as part of a consultation period before being finalized.

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Related Topics: Regulation

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More and More, Beauty Synonymous With Wellness

Posted: January 16, 2015

Wellness has become a synonym of beauty. As previously reported by Diagonal Reports, consumers believe that skin appearance can be dramatically improved by things such as reducing stress or increasing energy. The cosmetic is no longer the reference point.

Beauty consumers have enthusiastically embraced wellness, and wellness is the prism through which people now understand beauty. This can be seen in the appropriation of wellness terms by beauty marketers—words such as 'energy' and 'de-stressing' resonate with consumers.

So frequently is the word 'beauty' omitted from these discussions, that it is has become conspicuous by its absence. Beauty (especially skin care) can now be discussed, delivered and bought without the actual word beauty itself ever being mentioned. There is no contradiction or confusion in the minds of consumers who believe that wellness delivers beautiful (e.g., clearer, younger looking) skin just as or more effectively than cosmetic products.

Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Up till relatively recently, it was the regime of certain consumer segments the most developed markets that defined beauty. But now beauty experts in Europe, the U.S. and beyond report that consumers take a very holistic approach to beauty. Beauty regimes can now be defined by wellness rather than the relatively narrow cosmetic.

Wellness as beauty was pioneered by innovative beauty spas/ salons in cities like London, New York and Los Angeles, which were in tune with changing consumer needs. The online and social media democratized this trend, popularizing the wellness discourse with beauty consumers around the globe. Diagonal research shows that consumers in less developed markets are as likely to look to wellness as cosmetic for their beauty needs. These millions of new consumers, who are critical to the future of the beauty industry, come with different skin and hair care traditions and rituals. A striking example is China, one of the largest skin care markets, where acupuncture—which epitomizes wellness there—is widely used for beauty.

We can see that consumers are voting with their feet, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness. Diagonal research shows that it has been 'new' entrants, which redefined beauty as wellness, that have benefited. The legacy companies, which were so heavily invested in the cosmetic concept that they owned, have been much slower to appreciate the implications of and react to changes in consumer behavior.

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Top 10 Global Consumer Trends for 2015

Posted: January 15, 2015

According to Euromonitor International in its newly released Top 10 Global Consumer Trends for 2015 report, consumption in 2015 is increasingly being driven by the heart: consumers are making choices defined by their positive impact on the world and community through cause-linked buying, the thriving “sharing economy” or the “can-do” attitude that millennials have in common.

Malls are reinventing themselves as community hubs rather than the commercial antithesis of it. Health, tracked digitally, is often benchmarked against the progress of significant others, and rising, chatty vlogger stars are appealing to millions through their relatable stories. Individualism prevails in the heightened consumer desire to safeguard privacy, and still this conversation is shared and debated.

Consumers are also favoring greater convenience, for which they are increasingly prepared to pay. Brands cater to the trend through sharper online and offline shopping combinations and neighborhood buying options. More broadly, the blending of online and “real world” lifestyles is moving into a new, more unified phase.

Breakdown of the Top 10 Global Trends for 2015

1. Buying Convenience

  • In pursuit of quality time
  • Top-up shopping a rising star
  • More omnichannel solutions for time-poor consumers
  • 24/7 culture and convenience
  • Catering to the “trapped” consumer

2. Consumption as a Route to Progress

  • Green it!
  • Female empowerment as consumer driver
  • What design signals

3. Influencers: More Like Us

  • “A-listers” as lifestyle mentors
  • Vloggers
  • You, the consumer, are an influencer

4. Let’s Share: The Rise and Rise of Lightweight Living

  • Share today
  • Sharing buying tips
  • Consumer freedom and uncertainty in the sharing economy

5. Malls and Shopping Centers in Community Mode

  • A community and experiential focus
  • Smaller, more central shopping centers appeal to consumers
  • Emerging market shoppers are enjoying malls for their international allure

6. Millennials

  • My life, my privacy
  • Socially-conscious and less brand-loyal consumers
  • Generation pause
  • Millennials at work
  • Listening to vloggers

7. Privacy Matters

  • Is privacy a luxury?
  • Convenience versus privacy
  • The Achilles’ heel of smart devices
  • More brands promoting themselves as privacy-friendly

8. Shopping the World

  • Bringing the world to you
  • Local consumers are turning to overseas retailers in search of better value and choice
  • Shopping tourism
  • Building and retaining a client base via social media

9. Virtual to Real and Back

  • Shopping in harmony
  • Online immediacy and the real world
  • A closer online / offline world
  • Innovative digitally-themed products in the real world
  • Beware over-convergence

10. Wired and Well: Connected Health

  • Mobile fitness monitoring
  • Making headspace
  • Cyberchondria
  • Connected health campaigning


Related Topics: Consumers

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Maybelline New York Names Gigi Hadid Its Newest Spokesperson

Posted: January 14, 2015

Maybelline New York announced that model Gigi Hadid is its newest spokesperson. She will join a group of spokeswomen that includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst and Kemp Muhl.

‎"We are thrilled to welcome Gigi Hadid to Maybelline New York," said Jerome Bruhat, global brand president, Maybelline New York. "As the fashion industry's newest 'it' girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values, and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."

"I feel so honored and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity," said Hadid. 

Discovered by Guess co-founder Paul Marciano, Hadid's modeling career began at a young age, modeling for Baby Guess and Guess Kids before modeling for Guess. Campaigns with Tom Ford, Sports Illustrated and a spot in the 2015 Pirelli calendar followed. On social media, Hadid has over 1.4 million Instagram followers and 193,000 Twitter devotees.

Hadid will make her Maybelline New York debut in advertising campaigns later in 2015.

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